Amorim's Critical Error? Challenging Wilcox and an Unassailable Executive Tier

Itranspired he could survive losing against lower-league opposition. Survive an important European final versus a particularly poor Tottenham teams for many years. He withstood losing at home to West Ham and Wolves, a lowly league position, the tactical inflexibility, undermining the team's most promising homegrown talent, the 32% win rate, labeling the squad the worst in Manchester United history. Yet, there existed a single opponent against whom Ruben Amorim would not be allowed to tango. If you challenge the sporting director, and you best not miss.

Unfortunately, like many a top-flight right-back during Blackburn Rovers' championship 1994-95 season, Amorim took on the executive and appears to have failed. The most distracted of readers will notice the paradoxical situation: a coach who frequently berated his squad for failing in individual battles crumbling in the face of the intense pressure and animal charisma of a the Premier League’s most feared football executives.

And frankly, this whole bruising episode appears to portray the director in a different perspective. Perhaps it might have been tempting, given his nine months in a similar role with the Saints, to view him as little more than a drudge within the club's structure: an individual whose appointment was due as much to his friendship with ex-colleague Omar Berrada rather than any verifiable talent. How wrong we all were. By masterfully outsmarting the club's celebrated manager, just as he bested the hapless a previous executive earlier, Jason Wilcox has proved himself as one of football's strategic masterminds: a tactical intellect that the club's competitors are now rightly wary.

A Strategic Clash Regarding Formation and Philosophy

For example, this was Jason Wilcox who having been part of the hierarchy that hired the 3-4-3 fundamentalist the coach originally, played a key role in attempting to convince Amorim to ditch his favored formation. Naturally, these pleas faced pushback. But perhaps such directives carry more weight when delivered by a man with the impeccable football pedigree of Jason Wilcox, a veteran of international appearances and a contributor to a title-winning side decades past.

Perhaps in time Jason Wilcox might agree to explain his thought processes to the rest of us. Maybe one day questions may arise regarding why the coach is walking away with a full payout, without any penalty clause activated. But Jason Wilcox speaks rarely in public, for excellent reasons. The true intellectuals of this sport – individuals such as Jason Wilcox – simply operate at a level exceeding our mundane comprehension. If he ever did speak, probably all we would hear is a series of high-frequency signals and complex calculations. Wanting is not the same as being ready to receive.

The INEOS chief reportedly suggested playing Bryan Mbeumo in a defensive role.
Sir Jim Ratcliffe has allegedly suggested playing Bryan Mbeumo at right wing-back. Image: Simon Stacpoole/Offside/Getty Images

An Ultimate Authority Behind Command

Naturally, in training our focus on the sporting director we are obscuring the true genius behind the club's current leadership. The director is, after all, simply carrying out the directives of his ultimate superior Sir Jim Ratcliffe, who privately has emphasized his desire for a back four. It is reported, the owner has also proposed playing Bryan Mbeumo as a right wing-back. Ratcliffe is keen for the club to embrace analytics and metrics. According to ESPN, during a leadership summit early in his investment, he declared that United’s style to football “will be decided by this group”.

Ultimately, Ratcliffe is an expert in this technical football matters, drawing from his background in industry and yachting. Most importantly he remains incredibly rich, and as we all know, the rich are the best of us: more perceptive, sagacious, more tactically astute, fundamentally superior. Whom else could one trust to manage a strategic plan of cost-cutting, the building of a modern arena that appears similar to someone’s leftover knitting, the signing of a new striker?

The Modern Football Order: Directors Over Managers

This represents a shift that is becoming prevalent at the elite levels football. Historically, clubs foolishly entrusted big footballing decisions to low-level employees such as coaches, talent spotters – even footballers. Perhaps it was once possible for an up-and-coming, innovative manager with a philosophy and drive to join an organization and implement their plan through to completion. Yet how many companies have such individuals established? What number of large-scale layoffs have they overseen? Far preferable to invest genuine authority where it belongs: the executive class, the casually dressed executives, the guys with the jaw-dropping LinkedIn profiles. It is wiser to decide the strategy by the directors and hire a coach who can tailor their offering accordingly. If managers were once chefs, they have become more akin to delivery personnel: not really responsible for the product, yet finally accountable if it arrives poorly or leaks out to meet standards.

Nowadays, their job is increasingly less about crafting the philosophy and more about selling it: the front-facing representative of the operation, the public face of an organisation they have minimal power to change. A coach at Chelsea takes a squad of literal children into Europe and wins two medium-sized trophies, and effectively is dismissed for speaking out. A manager at Celtic sees his reputation ruined while those individuals who appointed him continue to make errors indefinitely.

The Neoliberal Game: Accountability Only for the Few

And perhaps in a small way this is simply neoliberalism in action: the elevation of a gilded overclass who can never be wrong, whose decisions are always sacrosanct, whose mistakes can always be resolved by sacking without explanation. Appoint the system coach and then fire him for using too much 3-4-3. Bring in the process guy and then discard him for taking excessive time. And above all be grateful; for your modest season ticket price rises, for your new summer signings, for the fact that the adults – however well qualified – are in charge.

Stacey Hernandez
Stacey Hernandez

Elena Vance is a seasoned international business strategist with over 15 years of experience advising companies on global market entry and cross-cultural management.